The psychology of self-serveA first principles approach to improving your self-serve UXNov 1, 2024Nov 1, 2024
The paradox of inclusivityTo choose something, is to by definition, to exclude everything else.Jan 26, 2024Jan 26, 2024
Product-led growth is a continuum not a categoryIt is a continuum between 0 and 100% self-serveFeb 9, 2023Feb 9, 2023
Stop calling them users and customers, call them humansHumans experience our business with their intuitive minds (system 1). Calling them users or customers only dehumanizes and causes us to use…Mar 30, 2022Mar 30, 2022
We need more connection, more wholeness, more shepherdsYour image of a shepherd most likely brings forth a staffed figure amongst a field of wooly white sheep.Jan 29, 2022Jan 29, 2022